About us

Novel is a leading Melbourne based boutique music agency with a dynamic focus on touring, promotions and event management. With over 10 years of professional music industry experience we aim to service the most cutting edge & established electronic music artists in the world and connect them with audiences throughout the Australasian territory.

We work with an extensive and relevant network of tastemakers, promoters and venues within Australia, New Zealand & Asia to deliver the most suitable and successful shows & tours. We pride ourselves on cultivating and developing relationships with a range of artists which ensures that our service is diverse and comprehensive.

Our brand of experienced and professional service has seen us work with Australia’s most prestigious and credible music festivals and events including Laneway, Golden Plains, Meredith Music Festival, Parklife, Harbourlife, Field Day, Rainbow Serpent, Melbourne Music Week, Origin and Stereosonic.

We run club brands smalltown & Summer Series, Let Them Eat Cake Festival and manage Melbourne's premier club, Colonial / Brown Alley.