About us

We are cultural and creative leaders within the Australian dance music landscape. We are dedicated to uncovering the breadth and scope of global underground talent, striving to bring world-class artists to our community. We champion creatives from across the globe, and have a deep passion for music, culture, & the arts. We are key contributors to Australia’s legacy of innovative and immersive dance music experiences. We push the boundaries, always offering an all-encompassing experience. We are Novel.

With over 15 years of music industry experience, we work alongside the most established electronic music artists & imprints in the world, connecting them with the Australasian territory. Holding a focus on touring, events, music curation, immersive experience, and artist management, we are Australia’s premier curators of music events.

Welcoming hundreds of thousands of faces through our event gates over the past 15 years, we have collaborated and worked alongside Australia's most prestigious festivals including Laneway, Golden Plains, Beyond The Valley, Meredith Music Festival, Splendour In The Grass, Parklife, Harbourlife, Field Day, 121 Festival, Rainbow Serpent Festival, Melbourne Music Week, Origin and more. On a global scale, we have worked with Circoloco, Fabric London, Red Bull Music + more, consistently delivering experiences that fuse the many facets of music, and art.

As industry tastemakers, we have created and developed esteemed music festivals and events such as Let Them Eat Cake NYD Festival, Pitch Music & Arts, B3, Living Room Festival, Days Like This Festival, and event series such as smalltown, Nights Like This, React, Friends Of Friends, Goodroom, Other People, X Disco, Darklove, Classics, Hyper Hype + more.

We respectfully acknowledge the Traditional Custodians of the land we live and work upon, the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation. We pay our respects to elders past, present, and emerging.

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