Novel Takeover ▬ Bloom


Saturday July 16th 2022




10 PM - 5 AM


Lineup: Bella Claxton, Daddy Cool, Gumm, Luke Hovey, Marli + Willem

It’s go time. The Novel / Associated Artists team are heading along the coast, to take over the renowned Bloom Nightclub. 4 artists who are quickly climbing the ranks as some of Melbourne’s favourites, Aldonna, Bella Claxton, Daddy Cool, Gumm + Willem have played everywhere from Let Them Eat Cake, Pitch Music & Arts, smalltown, Nights Like This Sydney, Xe54, Club 121 Wellington, Revolver Upstairs, both locally, interstate, and abroad. Traversing the sounds of prog, trance, rave, techno, breakbeat, indie dance, deep house + acid, this 7hr showcase will share the breadth of talent these artists possess. Above all else, they know a thing or two about keeping a crowd on lock - no less in one of Victoria’s most beloved music spaces. You don’t want to miss this.


Strictly 18+

This event is being held on Stolen Land. Bloom acknowledge the Wathaurung people of the Kulin Nation, on whose land this event will take place. We pay our respects to the Elders past, present and emerging and recognise that sovereignty has never been ceded.

There is a strict zero-tolerance policy towards racism, homophobia, transphobia, sexism, ableism or harassment of any kind. A life-time ban to be placed on any patrons not willing to abide by this policy.

Accessibility and Entry:

This venue is only accessible via staircase. Strobe lights may be used during the event. Please contact Bloom Venue for any specific accessibility questions.

Bloom Venue is situated directly behind the bus station and taxi rank for those needing assistance with transportation.

Gender neutral bathrooms are available.

While we support freedom of choice, under the current mandates placed by the government, all patrons must be fully vaccinated or have an exemption in order to enter Bloom Venue.

Free entry for Aboriginal and Torres Strait Islander folk, just email before the event



We respectfully acknowledge the Traditional Custodians of the land we live and work upon, the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation. We pay our respects to elders past, present, and emerging.

© Copyright 2022 Novel Tours & Events